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Google My Business in Salem Oregon: How To Attract More Clients

Local general contractor in Salem, Oregon, updating their Google My Business profile on a laptop, with a construction site in the background.

Optimizing your Google My Business In Salem Oregon as a general contractor can be confusing. And getting noticed online can be tough. Google My Business (GMB) is a powerful tool that can help you stand out and attract more local clients in Salem Oregon. Here’s a detailed guide to optimizing your GMB profile and boosting your online presence in Salem.

1. Keep Your Business Information Up to Date

Why It's Important

Accurate and up-to-date business information builds trust with potential clients. It ensures that prospects know it’s you when they find your business online and makes it easier for them to contact you.

Key Steps to Update Your Google My Business Info

Local Focus

Include your service areas in and around Salem, such as Keizer, Turner, and Independence, to capture local searches. By specifying these locations, you signal to Google and potential clients that you serve these areas, which can improve your visibility in local searches.

Accuracy is Key

Ensure your name, address, and phone number (NAP) are consistent across all platforms, including your website, social media, and other directories. This consistency helps Google verify your business information. If your NAP information is inconsistent, Google might not trust your data, which could hurt your search rankings.

Easy Contact

Make it easy for prospects to reach out to you by providing multiple contact methods. Include your phone number, email, and business hours. This availability increases the chances of turning prospects into clients. Also, consider enabling messaging on your GMB profile so clients can contact you directly through Google.

2. Choose The Right Google My Business Categories

Why Choosing The Right Categories Is Important

Choosing the right categories for your business helps Google understand what services you offer. This increases your visibility in relevant searches, making it easier for potential clients to find you.

Be Clear And Precise

Select categories that accurately represent your core services. For example, if you specialize in kitchen remodeling, ensure that’s clear in your category selection. Being specific helps Google match your business with the right search queries.

Consistency Matters

Ensure that the categories you choose on GMB are consistent with those listed on other business directories. This uniformity helps Google confirm the accuracy of your business information across the web. If your categories are inconsistent, Google may have difficulty determining what your business does, which can affect your rankings.

Primary and Additional Categories

Use the primary category to reflect your main service and additional categories for other services you provide. This broadens your reach in search results. For instance, if your primary service is general contracting, but you also offer roofing and remodeling, include these as additional categories.

3. Get More Reviews From Salem Clients

Why Consistent Reviews Are Important

Reviews are crucial for building credibility and trust. They significantly impact your local search ranking and can influence a potential client’s decision to hire you.

Key Steps to Get More Reviews

Reach Out

After completing a project, ask your satisfied clients to leave a review. You can do this in person, via email, or through automated follow-up messages. Providing a direct link to your GMB review page can make it easier for clients to leave feedback.

Automate Review Requests

Use tools like Google’s review link generator to create a direct link for clients to leave a review. Automate this process to ensure you consistently gather feedback. Automated review requests can be sent through email marketing platforms or customer relationship management (CRM) systems.


Respond to every review, whether positive or negative. Thank clients for positive feedback and address any concerns raised in negative reviews professionally. This shows that you value client feedback and are committed to improvement. Engaging with reviews can also improve your relationship with clients and show potential clients that you care about their satisfaction.

4. Add Photos, Videos, and Regular Updates

Why It's Important

High-quality images and videos of your work can significantly enhance your GMB profile. They help potential clients visualize your services and build confidence in your abilities. Regular updates keep your profile fresh and engaging.

Automatically update your GMB profile with new project photos, changes in service hours, or availability. This keeps your profile up-to-date for people looking for your services.

Key Steps to Add Visual Content and Updates

Showcase Your Work

Upload high-quality photos and videos of your projects. This could include before-and-after shots, project highlights, and behind-the-scenes looks. Visual content can make a strong impression and help potential clients understand the quality of your work.

Post Regular Updates

Post updates every couple of weeks to keep your profile active. Share news, special offers, or new services. Regular activity signals to Google and potential clients that your business is active and engaged. These updates can also help keep your audience informed about what’s new with your business.

Keep Your Images Visually Appealing

Ensure that your photos and videos are well-lit, high-resolution, and professionally presented. Good visuals can make your profile more attractive and trustworthy. Invest in good photography equipment or consider hiring a professional photographer to capture your projects.

Additional Tips for Maximizing Google My Business Profile

Utilize GMB Posts

Use GMB posts to share updates, promotions, and events. These posts appear in your GMB profile and can increase engagement. Regularly posting content helps keep your profile active and engaging.

Answer FAQs

Use the Q&A section of your GMB profile to answer common questions about your services. This can save time for both you and your clients by providing quick answers. You can also seed the Q&A section with common questions and answers to guide potential clients.

Monitor Insights

Regularly check GMB Insights to see how people are finding and interacting with your profile. Use this data to refine your strategies and improve your online presence. Insights can provide valuable information about how your profile is performing and where there are opportunities for improvement.


Optimizing your Google My Business profile is a straightforward way to attract more clients and grow your general contracting business in Salem, Oregon. 

By keeping your information up to date, selecting the right categories, gathering more reviews, and adding engaging visuals, you can enhance your online presence and make it easier for potential clients to find and choose you.

Start implementing these tips today and watch your business grow! If you need help setting up or optimizing your GMB profile, don’t hesitate to reach out to us at Rain Marketers. We’re here to help you succeed.

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