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How to Add Your Contracting Business to Google

Maximizing Your Contracting Success with Google My Business: A Comprehensive Guide on How to Add Your Contracting Business to Google.

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Are you a contractor looking to get more visibility for your business? Adding your contracting business to Google is a great way to increase your online presence and attract more customers. In this article, we’ll walk you through the steps you need to take to add your contracting business to Google in 2023.

Google My Business listing on a smart phone

Why Should You Add Your Contracting Business to Google?

Adding your contracting business to Google can help you in many ways. Firstly, it can increase your online presence and visibility, which can lead to more customers finding and contacting you. Secondly, it can help you build trust with potential customers, as they can see your business information, reviews, and photos on Google.

Furthermore, adding your business to Google My Business (GMB) can help you show up in Google Maps, which can be very valuable for local businesses. Additionally, GMB offers a free platform for businesses to manage their online presence, including updating business information, responding to reviews, and posting updates.

Registering Your Business with Google My Business

To add your contracting business to Google, you need to register with Google My Business. Here are the steps you need to follow:

Step 1: Create a Google Account

If you don’t already have a Google account, you need to create one. Simply go to the Google Sign Up page, and follow the steps to create your account.

Step 2: Claim or Create Your Business Listing

Once you have a Google account, you can claim or create your business listing on Google My Business. To do this, go to the Google My Business homepage, and click the “Start Now” button.

Then, enter your business name, address, and phone number. If Google finds a matching listing, you’ll need to claim it. If not, you can create a new listing.

Step 3: Verify Your Business

To verify your business, Google will send a postcard to the address you provided. This can take a few days to arrive, so make sure you’re ready to wait for it. Once you receive the postcard, follow the instructions to verify your business on Google.

Optimizing Your Google My Business Listing

Now that you’ve registered your contracting business with Google My Business, it’s time to optimize your listing to make it stand out. Here are some tips for doing this:

Step 1: Add Accurate Business Information

Make sure your business information is accurate and up-to-date. This includes your business name, address, phone number, and website. Double-check this information for accuracy, as it’s critical for potential customers to find you.

Step 2: Choose the Right Business Categories

When you create your business listing, Google will ask you to choose one or more categories that describe your business. Make sure you choose the most relevant categories, as this will help Google show your business to the right people.

Step 3: Add Photos to Your Listing

Adding photos to your Google My Business listing can make a big difference in how people perceive your business. Make sure to add high-quality photos of your business, including your logo, interior and exterior shots, and any products or services you offer.

Step 4: Respond to Customer Reviews

Customer reviews can have a big impact on your business’s online reputation. Make sure to monitor your Google My Business reviews and respond to them promptly and professionally. This can show potential customers that you care about their experiences and are dedicated to providing great service.

Leveraging Google Posts for Your Contracting Business

Google Posts is a feature within Google My Business that allows you to create short updates about your business that appear on your listing. This can be a great way to promote your services, highlight special offers, and keep your customers informed.

Make sure to keep your Google Posts up-to-date and engaging. You can use them to showcase your latest projects, share customer testimonials, or offer promotions and discounts.

Using Google Ads to Drive More Traffic to Your Business

If you’re looking to attract even more customers to your contracting business, consider using Google Ads. Google Ads is a powerful advertising platform that allows you to target people who are searching for your services on Google.

With Google Ads, you can create targeted ads that appear at the top of Google search results. This can help you reach more potential customers and drive more traffic to your website or business listing.

Contractor power drill on a piece of wood with screws
Google Ads analytics for a contracting business


Adding your contracting business to Google can be a game-changer for your online visibility and reputation. By following the steps outlined in this article, you can create a strong presence on Google My Business and attract more customers to your business.

Remember to keep your business information up-to-date, respond to customer reviews, and leverage Google Posts and Ads to maximize your results.

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Here you will find the most popular questions that we get, hopefully this can can answer any question you may have. If there are any others that we can answer, please feel free to reach out to us and we will be happy to assist.

Yes, adding your business to Google My Business is free.

It can take a few days for the postcard with the verification code to arrive, so be prepared to wait.

Yes, you can edit your business information, photos, and posts at any time.

Yes, you can use Google Ads to advertise your business on Google.

You can create a separate listing for each location on Google My Business.

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